I got the same impresson from Tiffany when I was helping Jake pick out a ring for his beloved. Tiffany felt like an assembly line and the sales associate seemed bored out of his mind. Bored, I say!
Depends entirely on the Tiffany's. I went to one of the locations here in Denver. I showed up in jeans & keds to one of our swanky boutique malls (where women who lunch shop). Saleswoman treated me like I drove a Beamer instead of a Civic. Answered all my questions, gave me a little book on diamonds and her business card. (Of course in Denver it is harder to tell social class just by clothing, people pulling in a million a year are just as likely to wear $28 jeans.)
I had asked a question about "comfort fitting" on the ring - where they round off the underside of the ring so it doesn't dig into your finger. A friend mentioned it to me and I thought it was worth asking about and when I did, the saleswoman looked at me as if I had just asked if Tiffany sold cherry Slurpees or trucker hats. "We don't have anything called 'comfort fit'," she said. They did, however, have rings with rounded edges, so I don't know why the saleswoman couldn't have just figured out what I meant and adjusted her response to whatever it is that Tiffany calls their style of rings, even if they just call them "rings with rounded edges." L and I were VERY turned off by the experience. We found a great jeweler on 47th St and will likely give him our business soon.
Rose and I got our wedding rings -- also white gold -- at the Clay Pot in Park Slope. Not an enormous selection, but they have some unusual designs, and the staff is very cool and friendly, yet knowledgeable. Worth a look if you're still interested in shopping around.