April 27, 2004

Left Right Left

Apparently my role in exposing the ridiculousness of some wedding trends is starting to rub off on my family. My mother recently gave me a copy of an ad for Alpha Omega watches she tore from Boston Magazine.

The ad shows a couple embracing, apparently in bed. The man is shirtless and the woman's bra straps peek out from one side of the photo. The photo is a little blurry, perhaps to suggest that we've caught this couple in the throes of passion, but one thing is caught in sharp focus: the fancy watch on the man's left wrist. The ad copy reads, "Her Left Hand. His Left Wrist. The Men's Engagement Watch."

When she handed me the magazine page, my mother noted how ridiculous the whole idea seems. "How can you tell it's an engagement watch?" she asked.

Good question, Mom. It's one thing to promote an engagement watch that women can buy for their husbands-to-be, but why does Alpha Omega also dictate on what wrist it should be worn?

Don't right-handed people, regardless of marital status, wear watches on their left wrists? And what if you normally wear a watch on your right hand and your fiancee buys you an engagement watch? Are you then forced to wear the watch on your left hand until you can switch it out for a wedding ring even though the watch would interfere with writing and other left-handed activities?

The only way I could see a "left hand" watch sending a clear signal of one's engaged status is if it comes with a platinum chain to attach to your fiancee's engagement ring. Or perhaps it does not tell time but in fact only counts down the hours until the wedding day.

"Excuse me, but do you know the time?"

"No, but there are only 2959 hours, 35 minutes until my wedding day and that's on August 29th, so you do the math."

Posted by The Groom at April 27, 2004 11:05 AM

I do have to say that I really wish there was something that you could give to the guy as an engagement type gift to be worn. I mean its only fair....but I totally agree that the watch idea is bogus.

Posted by: Jen at April 28, 2004 01:50 PM

Can it really be that we as Americans are slacking so much in our jewelry-purchasing-duties that the industry must continue to come up with such lame marketing schemes? What's next - diamond left-toe rings?

Posted by: Malinda (trevor.net) at April 28, 2004 02:42 PM