Speaking of rings, there has been a lot of publicity recently about "right-hand rings." It seems single women these days aren't waiting for men to come into their lives with an engagement ring and have taken to buying special diamond rings to wear on their right hands.
Treating yourself to something special is a great idea, but what makes a ring a "right-hand ring"? Marketers would have single women believe there are special designs, jewel arrangements and engravings that give these rings special significance. Baloney. Isn't any ring a "right-hand ring" once you put it on your right hand? Can't a bracelet become and anklet when worn on the ankle? (Then again, putting my pants on my head doesn't necessarily make them a hat, as L and the local police keep reminding me.)
Some women are now convincing themselves they need a right-hand ring when with a little creativity and less money they could buy just about any type of ring and - follow me closely here - put them on their right hands.
Ladies, you are being manipulated. I know what you might be thinking: "But so are the women who pine for "left-hand" engagement rings and the men who spend months of their salary to buy them." I would agree with you and I've made it clear on this site that I think the wedding industry preys on the fears of engaged couples in general and women specifically. But you are being manipulated nonetheless.
A recent New York Times article explains that the jump in "right-hand ring" sales is all part of a marketing ploy concocted by the diamond industry to respond to a dip in diamond sales overall. Noticing a lucrative market - the growing class of successful and financially stable single women - companies like DeBeers saw their customers like Harold Hill saw the citizens of River City, Iowa. They even came up with an empowering ad campaign:
Here's a question: what happens if you wear a right hand ring on your left hand? Do the ring boxes come with instructions on the back? "Warning! For Use With Right Hands Only!"
But I digress. If you want to go out and buy a present for yourself, fine. Everyone does that once in a while. And if you want that present to be an expensive diamond ring, why not? No one needs a man to own a diamond. But don't buy into the hype. Remember: a kid with a sign that says "gourmet lemon-enhanced sweetened beverages" is still selling lemonade. He just might be able to charge a little more than ten cents a cup.Posted by The Groom at January 7, 2004 10:01 AM